| airIndex |
airIndex is a numeric value between 0 and 1 that is obtained by syncing data that are indicators of demand and seat availability by route |
Number |
0.5 |
| ASKs |
Available Seat Kilometres (ASKs) is the measure of a flight's passenger carrying capacity. Calculated by multiplying the number of seats on an aircraft by the distance traveled in kilometers. |
Number |
100 |
| ASMs |
Available Seat Miles (ASMs) is the measure of a flight's passenger carrying capacity. Calculated by multiplying the number of seats on an aircraft by the distance traveled in miles. |
Number |
100 |
| Average Fare |
The average fare is the average of all fares collected from the Flight Results page. FareNet usually collects the lowest fare though exceptions may apply. |
Number |
100 |
| Bookings |
Bookings are counted whenever a user completes a flight reservation, also known as the number of transactions. |
Number |
1000 |
| Clicks |
Google Ads clicks are counted when someone clicks on ads |
Number |
1000 |
| Confirmations |
See: Bookings |
Number |
1000 |
| Conversion Rate |
Abbreviated: Conv. Rate. Conversion rates are calculated by taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same period. |
Percentage |
3.5% |
| CoS |
Cost of Sales (CoS) is Cost divided by Revenue |
Percentage |
1.2% |
| CTR |
Click-through rate (CTR) is the number of clicks divided by impressions. |
Percentage |
0.8% |
| FSI |
Number of Flight Search Initiations (FSI) are counted when the user initiates a search and the next step is the Flight Results page in the IBE. |
Number |
5000 |
| FSI Assisted Conversions |
The number of flight bookings after initiating a flight search |
Number |
1000 |
| FSI Assisted Conv. Rate |
The percentage of flight bookings after viewing a module |
Percentage |
8.5% |
| FSI Assisted Revenue |
The total revenue booked after users initiated a flight search after clicking on a module |
Number |
1000 |
| FSI Rate |
The percentage of flight search initiations after viewing an airTRFX Page or after viewing an Externalized airModule. |
Percentage |
5.5% |
| IBE Bookings |
Number of bookings recorded from the IBE Flight Confirmation Page |
Number |
1000 |
| IBE Revenue (USD) |
Total revenue recorded from the IBE Flight Confirmation Page |
Number |
$10,000 |
| IBE Searches |
See: Searches |
Number |
1000 |
| Impr. Assisted Conv. Rate |
The percentage of flight bookings after viewing a module |
Percentage |
0.5% |
| Interactions |
Number of clicks on airModules. This includes filter selections, button clicks, tab changes, toggle interactions, arrow clicks, link clicks, sort selections, slider interactions, filter resets, and open-booking-popup depending on the airModule. |
Number |
100 |
| Interaction Rate |
Number of clicks on airModules divided by Viewable Impressions |
Percentage |
0.5% |
| Load Factor |
The number of Revenue Passenger Miles (RPMs) expressed as a percentage of ASMs, either on a particular flight or for the entire system. Load factor represents the proportion of airline output that is consumed. To calculate this figure, divide RPMs by ASMs. The load factor for a single flight can also be calculated by dividing the number of passengers by the number of seats. |
Number |
0.5 |
| Look-to-Book Rate |
Look-to-Book Rate is the number of bookings divided by the number of searches in the IBE |
Percentage |
3.5% |
| Median Fare |
This is the 'middle' value of all fares collected from the Flight Results page. FareNet usually collects the lowest fare though exceptions may apply. |
Number |
100 |
| Open Popup |
Number of clicks on the module which resulted in the user viewing a popup window. |
Number |
1000 |
| Open Popup Rate |
Number of clicks on the module which resulted in the user viewing a popup window divided by the number of viewable impressions. |
Percentage |
5.5% |
| Pageviews |
A pageview is recorded when a page is being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed. |
Number |
1000 |
| Passengers |
Amount of passengers including adults, children, infants, and seniors in the booking. |
Number |
1000 |
| Passenger Yield |
Measure of average fare paid per mile, per passenger, calculated by dividing passenger revenue by revenue passenger miles (RPMs). Typically the measure is presented in cents per mile and is a useful measure in assessing changes in fares over time. Yield is not useful for comparisons across markets and/or airlines, as it varies dramatically by the average distance flown and does not incorporate load factor (unlike PRASM) |
Number |
1000 |
| PRASM |
Passenger Revenue per Available Seat Mile (PRASM) is calculated by dividing passenger revenue by available seat miles. Typically the measure is presented in terms of cents per mile. This measure is equivalent to the product of load factor and passenger yield. |
Number |
1000 |
| Returning Users |
Returning Users |
Number |
1000 |
| Revenue |
The total income associated with the transaction (flight bookings). |
Number |
1000 |
| Rev./Impr. |
Abbreviation of Revenue per Impression. Total Revenue divided by the number of Impressions shows how much revenue each impression brings. |
Number |
3.86 |
| Rev./Booking |
Abbreviation of Revenue per Booking. Total Revenue divided by the number of Bookings shows how much, on average, each of the bookings is worth. |
Number |
273 |
| Revenue (USD) |
Total Revenue in USD |
Number |
$10,000 |
| ROI |
Return on Investment (ROI) is revenue divided by cost |
Number |
87.1 |
| RPM |
Revenue Passenger Miles (RPMs) is the basic measure of airline passenger traffic. It reflects how many of an airline's available seats were sold. For example, if 200 passengers fly 500 miles on a flight, this generates 100,000 RPMs. |
Number |
1000 |
| Search Index |
Search Index |
Number |
0.62 |
| Searches |
A search is counted when any user sees the IBE Flight Results page for a selected route. |
Number |
1000 |
| Searches Initiated |
See: FSI |
Number |
100 |
| Target CoS |
Suggested cost to revenue ratio |
Percentage |
50.5% |
| Unique Pageviews |
Unique Pageviews aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times. |
Number |
1000 |
| Unique Pageview FSI Rate |
Number of clicks on a fare visualization or flight search module divided by Unique Pageviews. |
Percentage |
3.5% |
| Viewable Impressions |
Number of views where the user has seen at least 50% of the airModule for one continuous second. |
Number |
1000 |