diff --git a/packages/dotcom-server-app-context/schema.md b/packages/dotcom-server-app-context/schema.md
index 654d59fbc..86abf084a 100644
--- a/packages/dotcom-server-app-context/schema.md
+++ b/packages/dotcom-server-app-context/schema.md
@@ -56,7 +56,7 @@ The type or sub-type of the content on the current page
 
 Additional restrictions:
 
-* Regex pattern: `^(article|video|audio|podcast|package|live-blog)$`
+* Regex pattern: `^.+$`
 
 ## `edition` (string)
 
@@ -95,3 +95,11 @@ The publish reference of the content on the current page
 Additional restrictions:
 
 * Regex pattern: `^.+$`
+
+## `pageKitVersion` (string)
+
+The version of Page Kit powering the app
+
+Additional restrictions:
+
+* Regex pattern: `^.+$`
diff --git a/packages/dotcom-server-app-context/src/__test__/__fixtures__/contextData.ts b/packages/dotcom-server-app-context/src/__test__/__fixtures__/contextData.ts
index ea94c9bef..e9ea6411c 100644
--- a/packages/dotcom-server-app-context/src/__test__/__fixtures__/contextData.ts
+++ b/packages/dotcom-server-app-context/src/__test__/__fixtures__/contextData.ts
@@ -5,7 +5,7 @@ export const validAppContext = Object.freeze({
   product: 'next',
   abTestState: 'subscriberCohort:on,premiumCohort:on,topicTracker_UIDemo:100-percent',
   contentId: 'c5935758-7730-11e9-bbad-7c18c0ea0201',
-  contentType: 'article',
+  contentType: 'Article',
   conceptId: 'c5935738-7730-11e9-bbad-7c18c0ea8201',
   conceptType: 'http://www.ft.com/ontology/Location',
   isProduction: true,
diff --git a/packages/dotcom-server-app-context/src/schema.json b/packages/dotcom-server-app-context/src/schema.json
index 992493783..31004ef44 100644
--- a/packages/dotcom-server-app-context/src/schema.json
+++ b/packages/dotcom-server-app-context/src/schema.json
@@ -6,49 +6,71 @@
     "abTestState": {
       "type": "string",
       "description": "The A/B test flags data as a comma delimited string",
-      "examples": ["subscriberCohort:on,premiumCohort:on,nonUSACohort:on"],
+      "examples": [
+        "subscriberCohort:on,premiumCohort:on,nonUSACohort:on"
+      ],
       "pattern": "^,*([0-9A-Za-z-_]+:[0-9A-Za-z-_]+,*)+$"
     },
     "appName": {
       "type": "string",
       "description": "The name of the application",
-      "examples": ["front-page", "stream-page", "article-page"],
+      "examples": [
+        "front-page",
+        "stream-page",
+        "article-page"
+      ],
       "pattern": "^.+$"
     },
     "appVersion": {
       "type": "string",
       "description": "The running version of the app (usually a Git commit hash)",
-      "examples": ["882797258625531f20d604f6441ef8cfcb2d772b"],
+      "examples": [
+        "882797258625531f20d604f6441ef8cfcb2d772b"
+      ],
       "pattern": "^.+$"
     },
     "conceptId": {
       "type": "string",
       "description": "The UUID of the concept on the current page",
-      "examples": ["c5935758-7730-11e9-bbad-7c18c0ea0201"],
+      "examples": [
+        "c5935758-7730-11e9-bbad-7c18c0ea0201"
+      ],
       "pattern": "^[0-9a-z]{8}-[0-9a-z]{4}-[0-9a-z]{4}-[0-9a-z]{4}-[0-9a-z]{12}$"
     },
     "conceptType": {
       "type": "string",
       "description": "The type of concept on the current page",
-      "examples": ["http://www.ft.com/ontology/product/Brand", "http://www.ft.com/ontology/Location"],
+      "examples": [
+        "http://www.ft.com/ontology/product/Brand",
+        "http://www.ft.com/ontology/Location"
+      ],
       "pattern": "^http://www.ft.com/ontology/.+$"
     },
     "contentId": {
       "type": "string",
       "description": "The UUID of the content on the current page",
-      "examples": ["c5935758-7730-11e9-bbad-7c18c0ea0201"],
+      "examples": [
+        "c5935758-7730-11e9-bbad-7c18c0ea0201"
+      ],
       "pattern": "^[0-9a-z]{8}-[0-9a-z]{4}-[0-9a-z]{4}-[0-9a-z]{4}-[0-9a-z]{12}$"
     },
     "contentType": {
       "type": "string",
       "description": "The type or sub-type of the content on the current page",
-      "examples": ["article", "video", "audio", "podcast", "package", "live-blog"],
-      "pattern": "^(article|video|audio|podcast|package|live-blog)$"
+      "examples": [
+        "Article",
+        "LiveBlogPost",
+        "Video"
+      ],
+      "pattern": "^.+$"
     },
     "edition": {
       "type": "string",
       "description": "The selected FT edition",
-      "examples": ["uk", "international"],
+      "examples": [
+        "uk",
+        "international"
+      ],
       "pattern": "^(uk|international)$"
     },
     "isProduction": {
@@ -80,7 +102,9 @@
     "pageKitVersion": {
       "type": "string",
       "description": "The version of Page Kit powering the app",
-      "examples": ["1.0.0"],
+      "examples": [
+        "1.0.0"
+      ],
       "pattern": "^.+$"
     }
   },