diff --git a/.github/workflows/publish.yaml b/.github/workflows/publish.yaml
index bd5739c..e0c6f80 100644
--- a/.github/workflows/publish.yaml
+++ b/.github/workflows/publish.yaml
@@ -18,5 +18,5 @@ jobs:
         uses: chabad360/hugo-gh-pages@0bcf754dc6c823a580c58a59a3baa476a41258d3
         with:
           githubToken: ${{ secrets.GITHUB_TOKEN }}
-          hugoVersion: extended_0.82.0
+          hugoVersion: extended_0.135.0
           cname: blog.artifacthub.io
diff --git a/content/blog/2024-10-15-incubation/cncf-projects.png b/content/blog/2024-10-15-incubation/cncf-projects.png
new file mode 100644
index 0000000..37aadf5
Binary files /dev/null and b/content/blog/2024-10-15-incubation/cncf-projects.png differ
diff --git a/content/blog/2024-10-15-incubation/index.md b/content/blog/2024-10-15-incubation/index.md
new file mode 100644
index 0000000..c183ce9
--- /dev/null
+++ b/content/blog/2024-10-15-incubation/index.md
@@ -0,0 +1,38 @@
+---
+title: "Incubation"
+date: 2024-10-15T09:00:00-04:00
+author: "Matt Farina"
+authorLink: "https://mattfarina.com"
+slug: "incubation"
+---
+
+About 5 years ago, at CloudNativeCon + KubeCon North American '19 in San Diego, the idea for Artifact Hub began. At the time there were a few cloud native artifacts and they were discovered via general search or individual targeted sites like the now defunct Helm Hub. In 2020 the development on Artifact Hub began and it eventually moved to a point where we filed for Incubation.
+
+We are happy to announce that Artifact Hub is now a CNCF Incubating Project.
+
+![CNCF Website screenshot for projects](cncf-projects.png)
+
+<!--more-->
+
+Some changes since Artifact Hub first launched include:
+
+* Support for more than 20 types of artifacts
+* Security scans where container images can be detected
+* Related artifacts are highlighted
+* You can learn if something is from an official or verified source
+* Navigate Helm values files
+* Much much more...
+
+Project stats include:
+
+* 1.6k GitHub Stars 
+* 1.8k pull requests (excluding dependabot ones)
+* 818 issues
+* 41 contributors
+* 41 Releases
+* 15k packages and 285k releases
+* 4.1k repositories (the source of the packages published on Artifact Hub)
+* 2.5k registered organizations and 31k users
+* Monthly packages views keep growing, reaching ~700k at the moment
+
+Thanks to everyone who has contributed to Artifact Hub and who is using it. You're the ones who have made this possible.
\ No newline at end of file