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Retail.wm
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title Retail
//Twitter discussion: https://twitter.com/wardleymaps/status/1469238226200182789
anchor Business Owner [0.97, 0.32]
anchor Customers [0.98, 0.88]
component attract customers [0.92, 0.31] label [-69, -11]
component sell exposure [0.90, 0.59] label [-40, -16]
component location [0.61, 0.57] label [5, -10]
component branding [0.24, 0.57] label [11, -3]
component user experience [0.90, 0.68] label [-75, -23]
attract customers->branding
component presentation [0.72, 0.73]
pipeline presentation [0.25, 0.9]
attract customers->presentation
user experience->branding
Business Owner->attract customers
Business Owner->sell exposure
component online store [0.62, 0.84]
user experience->online store
presentation->branding
component logistics [0.08, 0.66] label [-56, 3]
component partnerships [0.03, 0.66] label [-81, 2]
logistics->partnerships
online store->logistics
sell exposure->location
sell exposure->online store
component free returns [0.52, 0.79] label [3, -13]
user experience->free returns
Customers->user experience
free returns->logistics
location->branding
component creative process [0.31, 0.56] label [-47, -37]
pipeline creative process [0.39, 0.74]
branding->creative process
component insights [0.22, 0.37] label [20, -9]
attract customers->location
attract customers->online store
component data platform [0.04, 0.69] label [3, -5]
insights->data platform
online store->data platform
creative process->data platform
branding->data platform
branding->insights
location->insights
user experience->insights
component customer research [0.15, 0.41] label [11, 3]
insights->customer research
presentation->customer research
logistics->data platform
branding->customer research
component delivery [0.41, 0.64] label [13, -8]
pipeline delivery [0.5, 0.9]
Customers->delivery
delivery->creative process
presentation->creative process
component payment [0.33, 0.87]
online store->payment
location->payment
component credit [0.11, 0.87]
payment->credit
presentation->delivery
user experience->presentation
delivery->payment
online store->branding
component shipping [0.52, 0.87]
user experience->shipping
shipping->logistics
location->free returns
component maximise profits [0.95, 0.35] label [16, -5]
Business Owner->maximise profits
component pricing [0.56, 0.47]
maximise profits->pricing
Customers->pricing
pricing->branding
pricing->insights
component multichannel [0.70, 0.67] label [-35, 24]
online store->insights
presentation->insights
attract customers->pricing
pricing->data platform
component social commerce [0.70, 0.41] label [-31, 11]
component live commerce [0.70, 0.30] label [-19, 25]
online store->shipping
component loyalty programs [0.70, 0.85] label [-8, 7]