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charity.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta http-equiv="X-UA-Compatible" content="IE=edge" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>WaterAid</title>
<link rel="stylesheet" href="style.css" />
</head>
<body>
<header>
<div id="header-inner">
<img src="water-aid-logo.png" id="logo" />
</div>
</header>
<div id="hero">
<img src="wateraid-banner.jpg" />
<!-- Duplicated for a nicer text shadow -->
<h1>Water​Aid</h1>
<span aria-hidden="true">Water​Aid</span>
</div>
<main>
<section class="card">
<img src="wateraid-happy.jpg" />
<div>
<h2>WaterAid's origin and sector</h2>
<!-- 1a -->
<p>
<strong>WaterAid</strong> is an international non-profit
organisation operating in the
<strong>secondary and tertiary sectors</strong>, manufacturing and
supplying products and services to disadvantaged people and families
internationally.
</p>
<p>
A charity (or charitable trust) is an organisation that does not aim
to make any profits (any excess money made in a financial year is
called a suplus, not a profit), and all proceeds go towards
fulfilling their charitable mission, aims and objectives. As a
result, governments provide them with lower tax rates than normal
businesses in almost all areas.
</p>
<p>
Some risks come along with being a charity, as they must be more
clear about surplusses and provide a much greater level of detail to
the public and government about their finances due to the benefits
they have (such as reduced taxation). This is done to prevent
charities exploiting the rules and actually making profits which are
given to their directors. If charities do not report enough
information, the government can immediately revoke their charity
license with almost no warning.
</p>
<!-- 1c -->
<p>
WaterAid began in 1981 as a result of the United Nations
International Drinking Water decade, with projects in Sri Lanka and
Zambia, as a join project between members of the UK water industry
during the Thirsty Third World Conference.
</p>
</div>
</section>
<section class="card">
<img src="hmrc.jpg" />
<div>
<h2>Tax reductions for charities</h2>
<h3>VAT</h3>
<p>
Charities do not have to pay any VAT on the sale of goods donated to
them by the general public, so long as the items have been "made
available to the general public, or to 2 or more persons who are
disabled or receiving certain means tested benefits". This allows a
larger proportion of revenue to be dedicated to charitable missions.
VAT must still be paid on most items purchased by charities.
</p>
<h3>Gift aid</h3>
<p>
Monetary donations made to charities are not taxed at all under the
UK government's "Gift Aid" programme. In addition, individuals who
make donations to charities registered for Gift Aid with HMRC can
reclaim the Income Tax on the amount which they donate, which can
act as an incentive for people earning large amounts of money (and
thus paying large amounts of income tax).
</p>
<h3>Charitable expenditure</h3>
<p>
No taxes need to be paid on profits earned by charities on the
services or products they provide, nor on purchasing or selling
assets and property, as long as these surpluses are used for
charitable purposes. Charities also pay 80% lower business rates
(taxes from the local council for running a business out of a given
property) on non-domestic properties. From the 2016/17 financial
year and later, dividends earned from UK companies are also not
taxed.
</p>
</div>
</section>
<section class="card">
<img src="wateraid-spray.jpg" />
<div>
<h2>Missions and aims</h2>
<p>
WaterAid's mission is to provide easy access to clean water,
improved sanitation (handling of waste water and sewage), and proper
hygiene for everyone around the world, because without access to all
three, people are at risk of bacterial and viral infections, such as
cholera, impacting their ability to live a healthy and happy life.
</p>
</div>
</section>
<section class="card">
<img src="wateraid-hitosa.png" />
<div>
<h2>Charitable activities</h2>
<!-- 1b -->
<p>
Since 1981, WaterAid have completed many projects, including the
largest single water supply scheme in Ethopia (Hitosa Gravity
Scheme, 1993), advocating for the United Nations to
<strong>declare access to clean water as a human right</strong>, and
they have
<strong
>provided 27 million people with clean water and toilets</strong
>.
</p>
<p>
In 2020, WaterAid
<strong
>scaled up hand-washing efforts in 18 different countries</strong
>
due to the Coronavirus pandemic. In March 2021 they, announced that,
since 2006,
<a
href="https://www.pepsico.com/news/press-release/pepsico-helps-more-than-55-million-people-globally-gain-access-to-safe-water-wit03182021"
target="_blank"
rel="noopener noreferrer"
>their partnership with PepsiCo</a
>
has allowed them to provide
<strong>new clean water infrastructure to 55 million people</strong>
across the globe, with WaterAid and PepsiCo's
<strong>joint aim of 100 million by 2030</strong>
still within reach.
</p>
</div>
</section>
<section class="card">
<img class="contain" src="wateraid-card.gif" />
<div>
<h2>Supporting WaterAid and their product portfolio</h2>
<!-- 1e -->
<p>
You can support WaterAid in many ways, including purchasing products
on behalf of those in need from their
<a
href="https://shop.wateraid.org/"
target="_blank"
rel="noopener noreferrer"
>online store</a
>.
</p>
<!-- 1f -->
<p>
You can pay for an item which directly helps someone in need, such
as a toilet, water tank, handwashing station, or a water collection
station. Purchasing one of these items from their store will
directly allow WaterAid to provide one to a family or neighbourhood
in need.
</p>
<p>
The products appeal to people who feel a desire to help others.
Purchasing them only grants you a card stating that you've helped
other people (e.g. providing a set of taps, a water collection
system, emptying a school toilet, and more), rather than a physical
product for your own use. This allows as much money as possible to
go directly towards WaterAid's aid mission: providing their clean
water and hygiene services to those in need.
</p>
<p>
You can also take part in
<strong>"Coast Along for WaterAid"</strong>, which is their annual
sponsored walk.
</p>
<!-- 1f -->
<p>
The majority of WaterAid's revenue comes from individual donations,
government grants, and purchases like these. All their revenue is
used to fund their charitable mission, aims and objectives.
</p>
</div>
</section>
<section class="card">
<img src="wateraid-global.jpg" />
<div>
<h2>WaterAid worldwide</h2>
<!-- 1l -->
<p>
WaterAid operates around the world in a multitude of countries. Its
main headquarters are in London, but they also have head offices in
the USA, Australia, Sweden, Canada, Japan and India.
</p>
<!-- 1m -->
<p>
As of September 2020, WaterAid has approximately 1200 employees
across over 35 countries. Employee diveristy is high within WaterAid
due to the large number of cultures and areas of operation, which
allows the charity to more closely work with and understand local
needs in the areas which they provide their charitable services and
activities. The director of organisational development, Rachel
Wescott, told People Management UK that, "I’ve talked to a number of
trustees who’ve said they haven’t worked with another organisation
that lives its values quite like WaterAid," when asked about how
employees feel while working at the charity.
</p>
<!-- 1o -->
<p>
WaterAid needs this large number of employees and offices because
they are a worldwide charity, providing their not-for-profit
services across tens of countries in need, as well as increasing
awareness of the charity in local areas. As a result, WaterAid gains
access to increased funding capability from the public and local
corporations.
</p>
</div>
</section>
<section class="key-people">
<h2>Key people</h2>
<!-- 1g -->
<ul>
<li class="person">
<img src="tim.png" alt="Tim Wainright" class="portrait" />
<div class="about">
<p class="name">Tim Wainright</p>
<p class="role">Chief Executive, WaterAid UK</p>
<p class="bio">
I've been Chief Executive of WaterAid since May 2017. I've
previously held senior positions at other charities, such as
Oxfam. I have a strong commitment to equality and human rights,
which are central elements of WaterAid’s work and our vision of
a world where everyone has access to water, sanitation and
hygiene.
</p>
</div>
</li>
<li class="person">
<img src="maureen.jpg" alt="Maureen O'Neill" class="portrait" />
<div class="about">
<p class="name">Maureen O'Neill</p>
<p class="role">Chair, WaterAid International Board</p>
<!-- Can't find any quote from/about Maureen. -->
<!-- <p class="bio"></p> -->
</div>
</li>
<li class="person">
<img src="andrew.jpg" alt="Andrew McCracken" class="portrait" />
<div class="about">
<p class="name">Andrew McCracken</p>
<p class="role">Global Director, WaterAid International</p>
<blockquote class="bio">
"Andrew impressed us with his experience and grasp of the
subtlety of this role, balancing relational intelligence,
strategic intelligence and a depth of insight into the WaterAid
federation. His dedication to development and social change will
undoubtedly contribute to our success in achieving our goals."
<span class="author">— Maureen O'Neill</span>
</blockquote>
</div>
</li>
</ul>
</section>
<section class="financials">
<h2>Financial analysis</h2>
<h3>2020 to 2021</h3>
<p>
Over the last financial year, from 2020 to 2021, WaterAid's income
fell by only 1.9%, a remarkable feat during a global pandemic. At the
start of the pandemic, WaterAid had estimated a possible shortfall of
approximately £10 million, but the actual shortfall was only £1.75
million.
</p>
<img src="wateraid-finances-2020-21.png" />
<h3>2019 to 2020</h3>
<p>
Betwen 2019 and 2020, WaterAid's income was approximately £91.3
million, with them spending 76p for every £1 on fulfilling their aims
and objectives, with the remaining 24p dedicated to future fundraising
for the charity. This 76:24 split is common throughout the last 3
financial years, and WaterAid attempt to keep as close to this split
as possible, as it has so far resulted in continuous and sustainable
charity growth, while not affecting their ability to meet their
objectives and aims.
</p>
</section>
<section class="evaluate">
<h2>WaterAid's success</h2>
<p>
WaterAid measure their success with a multitude of different aims and
objectives. Their overall mission is to provide clean water, better
hygeine standard and toilets to everyone around the world.
</p>
<p>
The WaterAid Foundation has been successful in expanding their
activities internationally and to more people than ever before.
Between 2019 and 2020, WaterAid spent a total of £30.78 million on
delivering water, sanitation and hygeine products and services
globally. The large majority of this was through their partners. This
has increased by £6.83 million from £23.95 during the 2018-19
financial year. This significant increase is attributed to delivering
WaterAid's new programmes, which they had secured long-term funding
for in the previous financial year. WaterAid's activities has allowed
them to supply 6000 people with clean water in Bauchi State in
Nigeria, along with improving sanitation for 10000 households, and
15000 people via improving the primary healthcare facilities in Dewu
and Kafin Iya. All of these benefit the charity's long-term mission
statement of providing clean water, hygiene and sanitation to all.
</p>
<p>
WaterAid have also been successful in raising capital for their
sanitation and clean water projects from all sectors. Across the last
few financial years, the vast majority of WaterAid's funding has come
from individual supporters (approx. £48.7 million), followed by
corporate contributions and governments (£17.1 and £11.9 million
respectively). Their income has remained stable, allowing them to
predict the amount of funding they will have each year, leaving a
smaller safety-net in case of unexpected issues.
</p>
</section>
</main>
</body>
</html>