diff --git a/lib/flipper/cloud/configuration.rb b/lib/flipper/cloud/configuration.rb
index 70c087b4f..769f203de 100644
--- a/lib/flipper/cloud/configuration.rb
+++ b/lib/flipper/cloud/configuration.rb
@@ -1,3 +1,4 @@
+require "logger"
 require "socket"
 require "flipper/adapters/http"
 require "flipper/adapters/poll"
@@ -5,8 +6,8 @@
 require "flipper/adapters/memory"
 require "flipper/adapters/dual_write"
 require "flipper/adapters/sync/synchronizer"
-require "flipper/cloud/instrumenter"
 require "flipper/cloud/telemetry"
+require "flipper/cloud/telemetry/instrumenter"
 
 module Flipper
   module Cloud
@@ -19,8 +20,6 @@ class Configuration
 
       DEFAULT_URL = "https://www.flippercloud.io/adapter".freeze
 
-      MIN_TELEMETRY_INTERVAL = 10
-
       # Public: The token corresponding to an environment on flippercloud.io.
       attr_accessor :token
 
@@ -44,6 +43,10 @@ class Configuration
       #  configuration.debug_output = STDOUT
       attr_accessor :debug_output
 
+      # Public: Set the url for http adapter. Really should only be customized
+      # by me and you are not me.
+      attr_accessor :url
+
       # Public: Instrumenter to use for the Flipper instance returned by
       #         Flipper::Cloud.new (default: Flipper::Instrumenters::Noop).
       #
@@ -72,12 +75,15 @@ class Configuration
       # Public: The telemetry instance to use for tracking feature usage.
       attr_accessor :telemetry
 
+      # Public: The telemetry logger to use for debugging telemetry inner workings.
+      attr_accessor :telemetry_logger
+
       # Public: The Integer for Float number of seconds between submission of
-      # telemetry to Cloud.
+      # telemetry to Cloud (default: 60, minimum: 10).
       attr_accessor :telemetry_interval
 
       # Public: The Integer or Float number of seconds to wait for telemetry
-      # to shutdown.
+      # to shutdown (default: 5).
       attr_accessor :telemetry_shutdown_timeout
 
       def initialize(options = {})
@@ -87,34 +93,63 @@ def initialize(options = {})
           raise ArgumentError, "Flipper::Cloud token is missing. Please set FLIPPER_CLOUD_TOKEN or provide the token (e.g. Flipper::Cloud.new(token: 'token'))."
         end
 
-        @read_timeout = options.fetch(:read_timeout) { ENV.fetch("FLIPPER_CLOUD_READ_TIMEOUT", 5).to_f }
-        @open_timeout = options.fetch(:open_timeout) { ENV.fetch("FLIPPER_CLOUD_OPEN_TIMEOUT", 5).to_f }
-        @write_timeout = options.fetch(:write_timeout) { ENV.fetch("FLIPPER_CLOUD_WRITE_TIMEOUT", 5).to_f }
-
-        @sync_interval = options.fetch(:sync_interval) { ENV.fetch("FLIPPER_CLOUD_SYNC_INTERVAL", 10).to_f }
-        @sync_secret = options.fetch(:sync_secret) { ENV["FLIPPER_CLOUD_SYNC_SECRET"] }
-
-        @local_adapter = options.fetch(:local_adapter) { Adapters::Memory.new }
+        # Http related setup.
+        @url = options.fetch(:url) { ENV.fetch("FLIPPER_CLOUD_URL", DEFAULT_URL) }
         @debug_output = options[:debug_output]
+        @read_timeout = options.fetch(:read_timeout) {
+          ENV.fetch("FLIPPER_CLOUD_READ_TIMEOUT", 5).to_f
+        }
+        @open_timeout = options.fetch(:open_timeout) {
+          ENV.fetch("FLIPPER_CLOUD_OPEN_TIMEOUT", 5).to_f
+        }
+        @write_timeout = options.fetch(:write_timeout) {
+          ENV.fetch("FLIPPER_CLOUD_WRITE_TIMEOUT", 5).to_f
+        }
+        enforce_minimum(:read_timeout, 0.1)
+        enforce_minimum(:open_timeout, 0.1)
+        enforce_minimum(:write_timeout, 0.1)
+
+        # Sync setup.
+        @sync_interval = options.fetch(:sync_interval) {
+          ENV.fetch("FLIPPER_CLOUD_SYNC_INTERVAL", 10).to_f
+        }
+        @sync_secret = options.fetch(:sync_secret) {
+          ENV["FLIPPER_CLOUD_SYNC_SECRET"]
+        }
+        enforce_minimum(:sync_interval, 10)
+
+        # Adapter setup.
+        @local_adapter = options.fetch(:local_adapter) { Adapters::Memory.new }
         @adapter_block = ->(adapter) { adapter }
-        self.url = options.fetch(:url) { ENV.fetch("FLIPPER_CLOUD_URL", DEFAULT_URL) }
 
-        instrumenter = options.fetch(:instrumenter, Instrumenters::Noop)
-
-        @telemetry_interval = options.fetch(:telemetry_interval) { ENV.fetch("FLIPPER_CLOUD_TELEMETRY_INTERVAL", 60).to_f }
-        if @telemetry_interval < MIN_TELEMETRY_INTERVAL
-          @telemetry_interval = MIN_TELEMETRY_INTERVAL
-        end
-        @telemetry_shutdown_timeout = options.fetch(:telemetry_shutdown_timeout) { ENV.fetch("FLIPPER_CLOUD_TELEMETRY_SHUTDOWN_TIMEOUT", 5).to_f }
+        # Telemetry setup.
+        @telemetry_logger = options.fetch(:telemetry_logger) {
+          if ENV["FLIPPER_CLOUD_TELEMETRY_LOGGER"] == "0"
+            Logger.new("/dev/null")
+          else
+            Logger.new(STDOUT)
+          end
+        }
+        @telemetry_interval = options.fetch(:telemetry_interval) {
+          ENV.fetch("FLIPPER_CLOUD_TELEMETRY_INTERVAL", 60).to_f
+        }
+        @telemetry_shutdown_timeout = options.fetch(:telemetry_shutdown_timeout) {
+          ENV.fetch("FLIPPER_CLOUD_TELEMETRY_SHUTDOWN_TIMEOUT", 5).to_f
+        }
         # Needs to be after url and other telemetry config assignments.
         @telemetry = options.fetch(:telemetry) { Telemetry.instance_for(self) }
+        enforce_minimum(:telemetry_interval, 10)
+        enforce_minimum(:telemetry_shutdown_timeout, 0)
 
         # This is alpha. Don't use this unless you are me. And you are not me.
-        cloud_instrument = options.fetch(:cloud_instrument) { ENV["FLIPPER_CLOUD_INSTRUMENT"] == "1" }
+        provided_instrumenter = options.fetch(:instrumenter, Instrumenters::Noop)
+        cloud_instrument = options.fetch(:cloud_instrument) {
+          ENV["FLIPPER_CLOUD_INSTRUMENT"] == "1"
+        }
         @instrumenter = if cloud_instrument
-          Instrumenter.new(telemetry: telemetry, instrumenter: instrumenter)
+          Telemetry::Instrumenter.new(self, provided_instrumenter)
         else
-          instrumenter
+          provided_instrumenter
         end
       end
 
@@ -137,9 +172,7 @@ def adapter(&block)
         end
       end
 
-      # Public: Set url for the http adapter.
-      attr_writer :url
-
+      # Public: Force a sync.
       def sync
         Flipper::Adapters::Sync::Synchronizer.new(local_adapter, http_adapter, {
           instrumenter: instrumenter,
@@ -190,6 +223,15 @@ def http_adapter
           },
         })
       end
+
+      # Enforce minimum interval for tasks that run on a timer.
+      def enforce_minimum(name, minimum)
+        provided = send(name)
+        if provided < minimum
+          warn "Flipper::Cloud##{name} must be at least #{minimum} seconds but was #{provided}. Using #{minimum} seconds."
+          send("#{name}=", minimum)
+        end
+      end
     end
   end
 end
diff --git a/lib/flipper/cloud/instrumenter.rb b/lib/flipper/cloud/instrumenter.rb
deleted file mode 100644
index 05d532dbd..000000000
--- a/lib/flipper/cloud/instrumenter.rb
+++ /dev/null
@@ -1,26 +0,0 @@
-require "delegate"
-require "flipper/instrumenters/noop"
-
-module Flipper
-  module Cloud
-    class Instrumenter < SimpleDelegator
-      def initialize(options = {})
-        @telemetry = options.fetch(:telemetry)
-        @instrumenter = options.fetch(:instrumenter, Instrumenters::Noop)
-        super @instrumenter
-      end
-
-      def instrument(name, payload = {}, &block)
-        begin
-          return_value = @instrumenter.instrument(name, payload, &block)
-
-          if name == Flipper::Feature::InstrumentationName && payload[:operation] == :enabled?
-            @telemetry.record_enabled(payload[:feature_name].to_s, payload[:result])
-          end
-        ensure
-          return_value
-        end
-      end
-    end
-  end
-end
diff --git a/lib/flipper/cloud/telemetry.rb b/lib/flipper/cloud/telemetry.rb
index c511132d4..e048a7902 100644
--- a/lib/flipper/cloud/telemetry.rb
+++ b/lib/flipper/cloud/telemetry.rb
@@ -1,4 +1,5 @@
 require "json"
+require "forwardable"
 require "concurrent/timer_task"
 require "concurrent/executor/fixed_thread_pool"
 require "flipper/cloud/telemetry/metric"
@@ -7,15 +8,20 @@
 module Flipper
   module Cloud
     class Telemetry
-      SCHEMA_VERSION = "V1".freeze
+      extend Forwardable
 
-      attr_reader :cloud_configuration, :metric_storage
+      SCHEMA_VERSION = "V1".freeze
 
+      # Internal: Map of instances of telemetry.
       def self.instances
         @instances ||= Concurrent::Map.new
       end
       private_class_method :instances
 
+      def self.reset
+        instances.each { |_,instance| instance.stop }.clear
+      end
+
       # Internal: Fetch an instance of telemetry once per process per url +
       # token (aka cloud endpoint). Should only ever be one instance unless you
       # are doing some funky stuff.
@@ -25,23 +31,30 @@ def self.instance_for(cloud_configuration)
         end
       end
 
+      attr_reader :cloud_configuration, :metric_storage
+
+      def_delegator :@cloud_configuration, :telemetry_logger, :logger
+
       def initialize(cloud_configuration)
         @pid = $$
-        @logger = Logger.new(STDOUT)
         @cloud_configuration = cloud_configuration
         start
 
         at_exit { stop }
       end
 
-      # Records enabled metrics based on feature key and resulting value.
-      def record_enabled(feature_key, result)
+      # Public: Records telemetry events based on active support notifications.
+      def record(name, payload)
+        return unless name == Flipper::Feature::InstrumentationName
+        return unless payload[:operation] == :enabled?
         detect_forking
-        @metric_storage&.increment Metric.new(feature_key, result)
+
+        metric = Metric.new(payload[:feature_name].to_s.freeze, payload[:result])
+        @metric_storage.increment metric
       end
 
       def start
-        @logger.info "pid=#{@pid} name=flipper_telemetry action=start"
+        logger.info "pid=#{@pid} name=flipper_telemetry action=start"
         @metric_storage = MetricStorage.new
         @pool = Concurrent::FixedThreadPool.new(5, pool_options)
         @timer = Concurrent::TimerTask.execute(timer_options) { post_to_pool }
@@ -49,25 +62,25 @@ def start
 
       # Shuts down all the tasks and tries to flush any remaining info to Cloud.
       def stop
-        @logger.info "pid=#{@pid} name=flipper_telemetry action=stop"
+        logger.info "pid=#{@pid} name=flipper_telemetry action=stop"
 
         if @timer
-          @logger.info "pid=#{@pid} name=flipper_telemetry action=timer_shutdown_start"
+          logger.debug "pid=#{@pid} name=flipper_telemetry action=timer_shutdown_start"
           @timer.shutdown
           # no need to wait long for timer, all it does is drain in memory metric
           # storage and post to the pool of background workers
           timer_termination_result = @timer.wait_for_termination(1)
           @timer.kill unless timer_termination_result
-          @logger.info "pid=#{@pid} name=flipper_telemetry action=timer_shutdown_end result=#{timer_termination_result}"
+          logger.debug "pid=#{@pid} name=flipper_telemetry action=timer_shutdown_end result=#{timer_termination_result}"
         end
 
         if @pool
           post_to_pool # one last drain
-          @logger.info "pid=#{@pid} name=flipper_telemetry action=pool_shutdown_start"
+          logger.debug "pid=#{@pid} name=flipper_telemetry action=pool_shutdown_start"
           @pool.shutdown
           pool_termination_result = @pool.wait_for_termination(@cloud_configuration.telemetry_shutdown_timeout)
           @pool.kill unless pool_termination_result
-          @logger.info "pid=#{@pid} name=flipper_telemetry action=pool_shutdown_end result=#{pool_termination_result}"
+          logger.debug "pid=#{@pid} name=flipper_telemetry action=pool_shutdown_end result=#{pool_termination_result}"
         end
       end
 
@@ -80,14 +93,14 @@ def restart
 
       def detect_forking
         if @pid != $$
-          @logger.info "pid=#{@pid} name=flipper_telemetry action=fork_detected pid_was#{@pid} pid_is=#{$$}"
+          logger.info "pid=#{@pid} name=flipper_telemetry action=fork_detected pid_was#{@pid} pid_is=#{$$}"
           restart
           @pid = $$
         end
       end
 
       def post_to_pool
-        @logger.info "pid=#{@pid} name=flipper_telemetry action=post_to_pool"
+        logger.debug "pid=#{@pid} name=flipper_telemetry action=post_to_pool"
         drained = @metric_storage.drain
         return if drained.empty?
         @pool.post { post_to_cloud(drained) }
@@ -95,7 +108,7 @@ def post_to_pool
 
       def post_to_cloud(drained)
         return if drained.empty?
-        @logger.info "pid=#{@pid} name=flipper_telemetry action=post_to_cloud"
+        logger.debug "pid=#{@pid} name=flipper_telemetry action=post_to_cloud"
 
         enabled_metrics = drained.inject([]) do |array, (metric, value)|
           array << {
diff --git a/lib/flipper/cloud/telemetry/instrumenter.rb b/lib/flipper/cloud/telemetry/instrumenter.rb
new file mode 100644
index 000000000..1842cb2f2
--- /dev/null
+++ b/lib/flipper/cloud/telemetry/instrumenter.rb
@@ -0,0 +1,27 @@
+require "delegate"
+
+module Flipper
+  module Cloud
+    class Telemetry
+      class Instrumenter < SimpleDelegator
+        def initialize(cloud_configuration, instrumenter)
+          super cloud_configuration
+          @instrumenter = instrumenter
+        end
+
+        def instrument(name, payload = {}, &block)
+          return_value = @instrumenter.instrument(name, payload, &block)
+          config.telemetry.record(name, payload)
+          return_value
+        end
+
+        private
+
+        # Flipper::Cloud::Configuration instance passed to this instrumenter.
+        def config
+          __getobj__
+        end
+      end
+    end
+  end
+end
diff --git a/spec/flipper/cloud/configuration_spec.rb b/spec/flipper/cloud/configuration_spec.rb
index fcbd42815..d60a40f86 100644
--- a/spec/flipper/cloud/configuration_spec.rb
+++ b/spec/flipper/cloud/configuration_spec.rb
@@ -61,14 +61,14 @@
   end
 
   it "can set sync_interval" do
-    instance = described_class.new(required_options.merge(sync_interval: 1))
-    expect(instance.sync_interval).to eq(1)
+    instance = described_class.new(required_options.merge(sync_interval: 15))
+    expect(instance.sync_interval).to eq(15)
   end
 
   it "can set sync_interval from ENV var" do
-    with_env "FLIPPER_CLOUD_SYNC_INTERVAL" => "5" do
+    with_env "FLIPPER_CLOUD_SYNC_INTERVAL" => "15" do
       instance = described_class.new(required_options.reject { |k, v| k == :sync_interval })
-      expect(instance.sync_interval).to eq(5)
+      expect(instance.sync_interval).to eq(15)
     end
   end
 
@@ -76,9 +76,9 @@
     # The initial sync of http to local invokes this web request.
     stub_request(:get, /flippercloud\.io/).to_return(status: 200, body: "{}")
 
-    instance = described_class.new(required_options.merge(sync_interval: 1))
+    instance = described_class.new(required_options.merge(sync_interval: 20))
     poller = instance.send(:poller)
-    expect(poller.interval).to eq(1)
+    expect(poller.interval).to eq(20)
   end
 
   it "can set telemetry_interval" do
diff --git a/spec/flipper/cloud/telemetry_spec.rb b/spec/flipper/cloud/telemetry_spec.rb
index 835a77d22..7c69f3a15 100644
--- a/spec/flipper/cloud/telemetry_spec.rb
+++ b/spec/flipper/cloud/telemetry_spec.rb
@@ -7,16 +7,40 @@
       stub_request(:post, "https://www.flippercloud.io/adapter/telemetry").to_return(status: 200)
 
       begin
-        telemetry = described_class.new(Flipper::Cloud::Configuration.new(token: "test"))
-        telemetry.record_enabled(:foo, true)
-        telemetry.record_enabled(:foo, true)
-        telemetry.record_enabled(:bar, true)
-        telemetry.record_enabled(:baz, true)
-        telemetry.record_enabled(:foo, false)
+        config = Flipper::Cloud::Configuration.new(token: "test")
+        telemetry = described_class.new(config)
+        telemetry.record(Flipper::Feature::InstrumentationName, {
+          operation: :enabled?,
+          feature_name: :foo,
+          result: true,
+        })
+        telemetry.record(Flipper::Feature::InstrumentationName, {
+          operation: :enabled?,
+          feature_name: :foo,
+          result: true,
+        })
+        telemetry.record(Flipper::Feature::InstrumentationName, {
+          operation: :enabled?,
+          feature_name: :bar,
+          result: true,
+        })
+        telemetry.record(Flipper::Feature::InstrumentationName, {
+          operation: :enabled?,
+          feature_name: :baz,
+          result: true,
+        })
+        telemetry.record(Flipper::Feature::InstrumentationName, {
+          operation: :enabled?,
+          feature_name: :foo,
+          result: false,
+        })
+
         drained = telemetry.metric_storage.drain
-        foo_true_sum = drained.keys.select { |metric| metric.key == :foo }.select { |metric| metric.result }.map { |metric| drained[metric] }.sum
+
+        foo_true_sum = drained.keys.select { |metric| metric.key == "foo" }.select { |metric| metric.result }.map { |metric| drained[metric] }.sum
         expect(foo_true_sum).to be(2)
-        foo_false_sum = drained.keys.select { |metric| metric.key == :foo }.select { |metric| !metric.result }.map { |metric| drained[metric] }.sum
+
+        foo_false_sum = drained.keys.select { |metric| metric.key == "foo" }.select { |metric| !metric.result }.map { |metric| drained[metric] }.sum
         expect(foo_false_sum).to be(1)
       ensure
         telemetry.stop
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index d765b08e5..b532de224 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -20,8 +20,12 @@
 
 Dir[FlipperRoot.join('spec/support/**/*.rb')].sort.each { |f| require f }
 
+# Disable telemetry logging in specs.
+ENV["FLIPPER_CLOUD_TELEMETRY_LOGGER"] = "0"
+
 RSpec.configure do |config|
   config.before(:example) do
+    Flipper::Cloud::Telemetry.reset if defined?(Flipper::Cloud::Telemetry)
     Flipper::Poller.reset if defined?(Flipper::Poller)
     Flipper.unregister_groups
     Flipper.configuration = nil