search-engine-optimization-quiz.md

Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

• Guest post the article to as many sites as possible
• Create an infographics and share it with relevant bloggers
• Create diverse and unnatural links
• Distribute links in comment sections of websites

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

• It is longer
• It is not preferable
• It uses structured markup
• It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

• 410
• 302
• 200
• 301

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

• Spam injection
• Cloaking
• Sneaky Redirect
• Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

• Provide a 150 x 80 pixel thumbnail image
• Add Schema.org VideoObject
• Convert .mp4 videos to .mov
• Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

• Responsive version
• Submitted version
• Mobile version
• Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

• Google Analytics
• Google Keyword Planner
• Google Search Console
• Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

• [ ]

User-agent: Allbots
Disallow: \*

• [ ]

User-agent: /
Disallow: \*

• [ ]

User-agent: /
Disallow:

• [x]

User-agent: \*
Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

• Both the pop-up and the content of the page will be indexed
• The pop-up will be indexed instead of the desired body content
• An interstitial pop-up is treated the same as a soft 404
• The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

• No title or meta description tags were provided
• The Keywords is too competitive
• Robots.txt is configured to allow access
• The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• A Google News sitemap was not provided within 30 days of setting up a publisher center account
• The site kept updating the dates to make the content appear fres, without changing
• The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

• Using a gTLD with subdomain
• using URL parameters
• Using a ccTLD
• Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

• Recommend that they add more products
• WOrd on compressing image files
• 302 redirect all product pages to URL that contains target keywords
• 302 redirect all product ages to a URL that contains target keywords
• Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

• The Box With Paid Ads That Appear When You Perform A Search.
• This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
• A Special Category Of Sites That Are Listed In Kid-safe Searches
• The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

• It Is The Main Body Of Text On A Particular Web Page
• It Is The Text Within The Left Or Top Panel Of A Web Page
• It Is The Visible Text That Is Hyper Linked To Another Page
• It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

• Microsoft + .pdf
• "Microsoft" + "pdf"
• Microsoft AND "pdf"
• Microsoft filetype:pdf

Q17. Which link is not crawlable?

• <a href="http://domain.com">
• <a onclick="newwin('domain.com')">
• <a href="http://domain.com" class="blue">
• <a href="../category-2/page">

Q18. Which choice represents the best header structure?

• [ ]

H1: How to Bak Bagels
H2: Ingredients
H3: Dry Ingredients
H4: Wet Ingredients
H2: Instructions
H6: Reviews

• [ ]

H1: How to Bak Bagels
H1: Ingredients
H1: Dry Ingredients
H1: Wet Ingredients
H1: Instructions
H2: Reviews

• [ ]

H1: How to Bak Bagels
H2: Ingredients
H3: Dry Ingredients
H3: Wet Ingredients
H2: Instructions
H2: Reviews

• [x]

H1: How to Bak Bagels
H2: Ingredients
H4: Dry Ingredients
H5: Wet Ingredients
H6: Instructions
H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• The site kept updating the date to make the content appear fresh, without changing the content.
• The articles have aged more than 365 days without any significant updates to the content or the site.
• A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q20. What is an example of a Google search result that can be found in position zero?

• Google Ads result
• featured snippet
• related searches
• autocomplete

Q21. When creating accessible video content, what should you consider including?

• transcript
• thumbnail
• Flash Player
• event tracking

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

• Buy donutbakingsupplies.com and 301 redirect to your website
• Add the keyword "donut supplies" to every page.
• Create a new blog with high-quality donut recipes
• Join a link farm to rapidly build inbounnd links.

Q23. Why is it important to be mindful of outbound follow links?

• There is a limit to how many links you can create.
• all of these answers
• Any follow links reduce your PageRank by 1.
• Your site's reputation is tied to the sites you link to.

Q24. Which statement is true about JSON-LD?

• It has no relation to JSON.
• It is the only structured data format available.
• It is considered the most complicated approach to adding structured data.
• It is Google's preferred structured data format.

Q25. What is a key reason why duplicate content might cause an issue with ranking?

• It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
• It requires using a 302 redirect, which dilutes PageRank.
• It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
• It makes it difficult for a search engine to determine the original and authoritative content source.

Q26. What attribute would you use to describe the content of an image?

• tabindex
• longdesc
• src
• alt

Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

• synonyms and related words
• queries about benefits, features, problems
• how-to and question-based queries
• focusing on only high-volume, high-popularity words

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

• Google Keyword Planner
• Google Tag Manager
• Google Search Console
• Google Suggest

Q29. Changing the title tag and/or meta description will have a measurable impact on your ____.

• RSS
• CTR
• PPC
• LSI