diff --git a/README.md b/README.md
index 5267b8a..a0b81b0 100644
--- a/README.md
+++ b/README.md
@@ -156,6 +156,7 @@ Dispatchers handle vehicle data processing upon its arrival at Fleet Telemetry s
   * Configure stream names directly by setting the streams config `"kinesis": { "streams": { *topic_name*: stream_name } }`
   * Override stream names with env variables: KINESIS_STREAM_\*uppercase topic\* ex.: `KINESIS_STREAM_V`
 * Google pubsub: Along with the required pubsub config (See ./test/integration/config.json for example), be sure to set the environment variable `GOOGLE_APPLICATION_CREDENTIALS`
+  * Fleet Telemetry server will try to create topics on startup. If it topic doesn't exists or creation of topic fails, server will fail to startup and crash.
 * ZMQ: Configure with the config.json file.  See implementation here: [config/config.go](./config/config.go)
 * Logger: This is a simple STDOUT logger that serializes the protos to json.
 
diff --git a/config/config.go b/config/config.go
index d23865a..f69906e 100644
--- a/config/config.go
+++ b/config/config.go
@@ -250,6 +250,7 @@ func (c *Config) prometheusEnabled() bool {
 
 // ConfigureProducers validates and establishes connections to the producers (kafka/pubsub/logger)
 func (c *Config) ConfigureProducers(airbrakeHandler *airbrake.Handler, logger *logrus.Logger) (map[telemetry.Dispatcher]telemetry.Producer, map[string][]telemetry.Producer, error) {
+	var pubsubTxTypes []string
 	reliableAckSources, err := c.configureReliableAckSources()
 	if err != nil {
 		return nil, nil, err
@@ -319,6 +320,9 @@ func (c *Config) ConfigureProducers(airbrakeHandler *airbrake.Handler, logger *l
 	for recordName, dispatchRules := range c.Records {
 		var dispatchFuncs []telemetry.Producer
 		for _, dispatchRule := range dispatchRules {
+			if dispatchRule == telemetry.Pubsub {
+				pubsubTxTypes = append(pubsubTxTypes, recordName)
+			}
 			dispatchFuncs = append(dispatchFuncs, producers[dispatchRule])
 		}
 		dispatchProducerRules[recordName] = dispatchFuncs
@@ -328,6 +332,12 @@ func (c *Config) ConfigureProducers(airbrakeHandler *airbrake.Handler, logger *l
 		}
 	}
 
+	if len(pubsubTxTypes) > 0 {
+		if err := producers[telemetry.Pubsub].(*googlepubsub.Producer).ProvisionTopics(pubsubTxTypes); err != nil {
+			return nil, nil, err
+		}
+	}
+
 	return producers, dispatchProducerRules, nil
 }
 
diff --git a/datastore/googlepubsub/publisher.go b/datastore/googlepubsub/publisher.go
index ea0f026..a0753ea 100644
--- a/datastore/googlepubsub/publisher.go
+++ b/datastore/googlepubsub/publisher.go
@@ -79,32 +79,37 @@ func NewProducer(prometheusEnabled bool, projectID string, namespace string, met
 	return p, nil
 }
 
+func (p *Producer) ProvisionTopics(txTypes []string) error {
+	ctx := context.Background()
+	for _, txType := range txTypes {
+		topicName := telemetry.BuildTopicName(p.namespace, txType)
+		logInfo := logrus.LogInfo{"topic_name": topicName, "txType": txType}
+		_, err := p.createTopicIfNotExists(ctx, topicName)
+		if err != nil {
+			p.ReportError("pubsub_topic_creation_error", err, logInfo)
+			metricsRegistry.notConnectedTotal.Inc(map[string]string{"record_type": txType})
+			return err
+		}
+		p.logger.ActivityLog("pubsub_topic_created", logInfo)
+	}
+	return nil
+}
+
 // Produce sends the record payload to pubsub
 func (p *Producer) Produce(entry *telemetry.Record) {
 	ctx := context.Background()
 
 	topicName := telemetry.BuildTopicName(p.namespace, entry.TxType)
+	pubsubTopic := p.pubsubClient.Topic(topicName)
 	logInfo := logrus.LogInfo{"topic_name": topicName, "txid": entry.Txid}
-	pubsubTopic, err := p.createTopicIfNotExists(ctx, topicName)
-
-	if err != nil {
-		p.ReportError("pubsub_topic_creation_error", err, logInfo)
-		metricsRegistry.notConnectedTotal.Inc(map[string]string{"record_type": entry.TxType})
-		return
-	}
-
-	if exists, err := pubsubTopic.Exists(ctx); !exists || err != nil {
-		p.ReportError("pubsub_topic_check_error", err, logInfo)
-		metricsRegistry.notConnectedTotal.Inc(map[string]string{"record_type": entry.TxType})
-		return
-	}
 
 	entry.ProduceTime = time.Now()
 	result := pubsubTopic.Publish(ctx, &pubsub.Message{
 		Data:       entry.Payload(),
 		Attributes: entry.Metadata(),
 	})
-	if _, err = result.Get(ctx); err != nil {
+
+	if _, err := result.Get(ctx); err != nil {
 		p.ReportError("pubsub_err", err, logInfo)
 		metricsRegistry.errorCount.Inc(map[string]string{"record_type": entry.TxType})
 		return