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Developed machine learning predictive models and customer segmentation using k-means clustering for a superstore gold membership

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Executive AI Marketing Challenge - Superstore Analysis

Developed machine learning predictive models and performed customer segmentation using k-means clustering for a superstore gold membership program.

Superstore Dataset Link

Machine Learning Model Flow:

Problem Understanding:

Promblem Overview

Data Understanding and Analysis:

Data Exploration

Feature Engineering:

Feature Engineering

Building Machine Learning Models and Performing GridSearchCV:

Building Machine Learning Models and Performing GridSearchCV

Evaluating Best Model- XGBoost and Feature Importance Graph:

Evaluating Best Model- XGBoost and Feature Importance Graph

Results and Marketing ROI

Results and Marketing ROI

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Developed machine learning predictive models and customer segmentation using k-means clustering for a superstore gold membership

Topics

python ai machine-learning-algorithms xgboost predictive-modeling k-means-clustering marketing-analytics classification-models superstore-data-analysis

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