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competitor-analysis

Here are 11 public repositories matching this topic...

This repository contains the Business Intelligence insights generated as part of the final project challenge for the DTU Data Science course 42578: Advanced Business Analytics

  • Updated Feb 14, 2021
  • Jupyter Notebook

This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..

  • Updated Jun 10, 2023
  • HTML

Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

  • Updated Apr 12, 2018
  • SAS

Market and consumer analysis for positioning a new Philips product in a competitive landscape. Includes competitor analysis, survey insights, and strategic recommendations based on data-driven findings.

  • Updated Dec 5, 2024

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