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marketing-optimization

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Yonas650 / ML-Driven-CLV-Prediction

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This project predicts Customer Lifetime Value (CLV) for e-commerce. It aims at forecasting the revenue a business can expect from a customer over time. I did an explatory analysis. From Linear Regression to Neural Networks, explore how different models perform in predicting CLV.

python customer-retention machine-learning random-forest linear-regression neural-networks data-analysis predictive-modeling decision-tree customer-lifetime-value gradient-boosting business-strategy uci-dataset marketing-optimization e-commerce-analysis ml-driven-clv-prediction
  • Updated Dec 28, 2023
  • Jupyter Notebook

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