This project analyzes click-through rates (CTR) for advertising campaigns using a dataset of ad impressions and clicks. The goal is to derive insights and improve advertising strategies based on the analysis.
- Clone the repository:
git clone https://github.com/zahrahmerchant/Click-Through-Rate-Analysis
- Navigate to the project directory:
cd Click Through Rate Analysis
To run the analysis, open the Jupyter notebook ctr.ipynb and execute the cells to perform the analysis on the dataset located in the Data/ directory.
Contributions are welcome! Please open an issue or submit a pull request for any improvements or suggestions.
This project is licensed under the MIT License.